Virgil Abloh and IKEA are leaning into their “fashion you can’t wear” slogan with a pop-up for their Markerad collection at London Fashion Week. Their “Fitting Rooms” will let you “try on” pieces from the collection, which we assume is not an actual invitation to wrap yourself in run of the rugs or try to balance the table on your head.
The pop-up will also include the collection’s chair, cabinet, “Sculpture” Frakta bag, and “Temporary” clock. Of course, all of the “Fitting Rooms” have been “designed with Instagram moments in mind,” so prepare to rack up that like count.
You’ll be able to check out the pieces on September 15 and 16 at Shorts Gardens, Covent Garden, London WC2H 9AT. They’ll finally go on sale in November.