In a lengthy interview with Business of Fashion, OFF-WHITE founder and creative director Virgil Abloh has stated his ambition to steer a major European fashion house.
When asked about broadening his appeal beyond young streetwear kids, he said, “I'm not going to choose between the mother or the teenager. It's a more wide open and less specific thing that I'm banking on,” hinting that he has something bigger up his sleeve.
“The end goal is to modernize fashion and steer a [fashion] house, because I believe in the modernization of these storied brands,” he told BoF, referencing Alessandro Michele at Gucci and Demna Gvasalia at Balenciaga. “I want to prove this new iteration of fashion and use Off-White as a case study for these new ideas that relate to current consumers, because at the end of the day it's an industry I believe in.”
Exactly which one he has his eyes set on we don't yet know, but any move to a major label would make sense: against the odds, Abloh has proved himself to be an undeniable success story.
Abloh started his fashion career interning with Kanye West at the Rome headquarters of Fendi in 2009, and soon after launched his first label, Pyrex Vision. It was an immediate and constant success, but he closed it voluntarily in 2013 to try something different.
Then he launched OFF-WHITE, which now has a global following, 100% year on year growth sale figures, and a spot at Paris Fashion Week for both its men's and women's collections. It was a finalist in the 2015 LVMH Prize, employs 14 people, and has attracted over 220 stockists.
Head over to Business of Fashion to read the full, insightful interview, and let us know which house you'd like to see Abloh at in the comments below.
In other fashion news, KITH just unveiled its new 1996-inspired collection with The Lox.