It’s often said that true love stories only fill the pages of fairy tales, but Cartier has just met its perfect match at a new space downtown. Just follow the sounds of swooning gemmaphiles South of Houston Street to 102 Greene Street, and you’ll find the new Cartier SoHo boutique glistening with gems.
SoHo, that Manhattanite of a neighborhood nestled between Greenwich Village and Tribeca, is known the world over as New York’s creative mecca. As the twentieth century stretched past its midpoint, it quickly became the place to see and be seen in the art world, with creatives flocking to its terrain for a taste of uninhibited expression. Cartier, too, built a name for itself with a penchant for contemporary artistry. When the dynastic jeweler hopped over the pond and opened shop in 1909, its love story with New York City began with the legendary exchange of a pearl necklace for a Fifth Avenue mansion—the rest is history.
Now that Cartier turns its gaze to SoHo, it seems that the requisites for this romance demand something a little sleeker. Observe the 14-foot iron door heralding a shift from the Neo-Renaissance aura surrounding its Fifth Avenue location. Kindred to the cast-iron facades lining the neighborhood’s streets, the door, designed by William Tarr, is steeped in a heritage of industrial innovation. Upon entry, you’ll soon discover spotlighted styles like the SoHo-exclusive Panthère watch and Écrou bracelet backdropped by vivacious hues dancing around one another in the straw marquetry adorning The Gallery. Above on the mezzanine, a speakeasy drenched in green marble awaits with herbal beverages and caffeinated concoctions sure to awaken the inner auteur. And as the proverbial cherry on top, a loft repurposed for cultural experiences tops off the Maison’s newest boutique—all paying tribute to the artistic flair of the cast-iron heart of SoHo.
Cartier is one of many luxury powerhouses making the great migration from Fifth Ave to Downtown’s sparkling skyline. In this tale of two boutiques (complemented also by Cartier at Hudson Yards) lies a seamless marriage of uptown elegance and downtown edge where artistry and ingenuity unite under the Cartier legacy.
To discover more on Cartier’s latest landing head to www.cartier.com
