There are three people in this world. Those going to see Challengers in the name of seeing a sports drama starring Zendaya, those going to see Challengers in order to soak up all of the good fashion moments (and fashion-minded Easter eggs), and everyone else.

The movie, about a young tennis pro's relationship complications, garnered a ton of attention way before it was postponed to early 2024 release but now that Challengers is upon us, it's all about the clothes. And the movie, duh, but mostly the clothes.

JW Anderson, LOEWE's creative director, is Challengers' costume designer and he bestowed upon the film the indulgent vibe of a tennis-themed editorial from '90s-era fashion glossy. You just want to feel the polo shirts' pique knit and slip into a well-worn graphic tee.

We're talking about cinema, in that it's all about what everyone's saying and how they're saying it, but nowadays it’s also all about what everyone's wearing. 

Your Highsnobiety privacy settings have blocked this Twitter post.

Challengers joins recent tentpole movie moments like 2023’s Barbie and Poor Things, the winner of the 2024 Costume Design Academy Award, as yet another recent piece of cinema that also represents a landmark moment in today's filmic fashion.

Suddenly, film is fashion again. Not since the days of, what, The Devil Wears Prada are we as invested in the clothes as we are in the characters.

You aren't seeing people talk about the clothes in Godzilla x Kong, y'know.

Poor Things’ marketing team even sent out several screen-worn costumes to movie theaters across America to inform the vibe for viewers, because the clothes were so core to the big picture that they're basically supporting actors

Your Highsnobiety privacy settings have blocked this Twitter post.

Barbie’s costumes were meticulously researched, designed, and styled by Jaqueline Durran. She in turn loaded up the cast's wardrobe with summery, surfer looks and, in a few memorable scenes, vintage Chanel.

The resulting blend was potent, so much so that even the Birkenstock sandals that make a brief cameo inspired a spike in demand.

Also like Challengers, Barbie's staggeringly potent promotional tour is providing nearly as much stylistic discourse as the actual film.

Cinema is so stylish right now that even Dune Part Two made up for its far-out on-screen looks with real-world showstoppers worthy of the Met Gala. I mean, Zendaya in Mugler? Come on.

Your Highsnobiety privacy settings have blocked this Twitter post.

The fashion in these movies is real, yes, leaning on superb costume designers and wardrobe departments who flesh out their worlds with actual clothing.

But the magic of today's films is in how their canny fashion is so good that it becomes a must-discuss moment unto itself. Finally, people are talking about the clothes being worn on-screen and in front of it.

The movies are fashionable again. And it's only working to their betterment.

Even though Challengers is stuffed with JW Anderson's contemporary UNIQLO sportswear and recent LOEWE designs, the combined aura of it all feels like a legit period piece, so much so that Google auto-fills “true story” when you search for "Challengers." 

Not all movies are fashion moments and plenty of movies are at least appreciably stylish but film fashion has steadily and deservingly doubled down as a social media talking point because recent movies are suddenly, increasingly style-conscious.

Your Highsnobiety privacy settings have blocked this Twitter post.

Or maybe it's just Zendaya. It may very well just be Zendaya.

We Recommend
  • What Is Golf Fashion, Anymore?
    • Style
  • Parks Project Is Saving Our National Parks, One Outdoorsy Collection at a Time
    • Style
    • sponsored
  • The Super Bowl Was Almost More Fashion Than Fashion Week
    • Style
  • Who Deserves Credit for the Paparazzi Fashion Campaign?
    • Style
  • Y2K's Days Are Numbered: the '70s Are Back
    • Style
What To Read Next
  • Where Did All the Fun Beauty Packaging Go?
    • Beauty
  • Saucony's Mesh-Heavy Dad Shoe Is Aging Gloriously
    • Sneakers
  • Are Portable Speakers the New Luxury Bags?
    • Style
  • These ASICS Aren’t Just Weatherproof, They're Made for Monsoons
    • Sneakers
  • Workwear Skate Shoes: Carhartt & Converse Combine Perfectly
    • Sneakers
  • Wait, There's Still Another YEEZY Restock?
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.