London's Soho is about to get a healthy injection of hygge, as WOOD WOOD brings its Life™ Store concept to the city with the assistance of Orienteer Magazine. 

A shining example of Denmark's keen eye for design and fine detail, WOOD WOOD, over the years, has positioned itself as more than just an apparel brand. 

Co-founder Karl-Oskar Olsen said it best: “WOOD WOOD is much more than a brand. It’s about style and attitude. We were raised with the desire to evolve constantly, and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic.”

If you've visited any of the brand's stores (whether in London, Berlin, or either of its homegrown stores in Aarhus and Copenhagen) you'll be familiar with its carefully curated selection of brands and community-facing activations. More than just shopping – you're offered a true retail experience

With WOOD WOOD Life™ – a store concept that is already well established amongst the brand's community thanks to its Copenhagen and online stores – carefully created specialty brands consisting of ceramics, furniture, tools, and toys join the extensive apparel lineup. 

Brands, including Magniberg, CristaSeya, Artek, and Leatherman, feature within the space due to their expert craftsmanship and longevity, offering purchases built to last a lifetime. 

London's first W.W. Life™ Store opens within the existing WOOD WOOD store in Soho on February 18, with a launch event in collaboration with Orienteer Magazine.

What To Read Next

  • Image on Highsnobiety

    Plot Twist: You’re the Designer of This fragment x Converse Collab

    Sneakers
  • Image on Highsnobiety

    Is Leonardo DiCaprio Dating a 19 Year Old?

    Culture
  • Image on Highsnobiety

    Sailor Moon Fights for Love & Jimmy Choo's

    Style
  • Image on Highsnobiety

    Highsnobiety Fêted Beauty With Martinis & Manicures

  • Image on Highsnobiety

    The Stem Player Lets You Remix Kanye West's 'DONDA' for $200

    Culture
  • Image on Highsnobiety

    Summertime & NOAH's Livin' Easy

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.