Brand: ZDDZ

Season: Fall/Winter 2017

Key Pieces: The ‘Self-Unemployed’ long-sleeve T-shirt is a uniform for our generation, to be frank.

Editor’s Notes: London-based brand ZDDZ is helmed by Russian designer Dasha Selyanova, and the brand is basically a sartorial nod to the banal artifice of corporate culture. The latest collection draws inspiration from the soulless lighting of humdrum office spaces, all while subverting traditional office dress codes, by offering a selection of bold graphics and strong statements like “Mediocrity.”

Given the sensation of “mediocrity” is the most viral fear among a generation of attention-seeking post-millennials, ZDDZ’s collection is a statement against an age of austerity where young people are increasingly denied opportunity.

Want to see more from fashion’s new guard? Check out our selection of brands to watch.

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