Italian luxury menswear group Zegna has entered the battle against Covid-19. The Zegna family and the group's senior management have announced a €3 million personal donation to Italy's Civil Protection Agency, which is aimed at helping doctors, nurses, researchers, and volunteers operating on the front-line.
In addition to the donation, The Zegna Group has repurposed two of its factories in Italy and Switzerland to manufacture hospital suits for medical staff, with the aim of producing 280,000 units for the Piedmont region in northwest Italy.
“At Zegna, we believe our actions today will shape our tomorrow," says Gildo Zegna, CEO of Ermenegildo Zegna, in a statement. "The pandemic we are all facing is a call for people around the world to take action. Each of us must do our part, in every way possible, to stop this global emergency."
Other luxury brands converting their production facilities to supply medical masks and smocks include Gucci, Prada, and Salvatore Ferragamo, among others.
