Where the runway meets the street

In an interesting new collaboration THE NORTH FACE PURPLE LABEL reached out to American designer Mark McNairy to design an exclusive fabric for them for Spring/Summer 2014. As part of the team-up McNairy turned his signature daisy flower camouflage pattern into a technical fabric for the Japanese label by The North Face, using PERTEX water-repellent fabric. The outcome is a small capsule collection, which consists of a mountain wind parka, as well as a day pack backpack and matching waist bag and packing cases. The full range of the THE NORTH FACE PURPLE LABEL x Mark McNairy “Daisy Camouflage” Capsule Collection will release in the coming week at nanamica stores in Japan.

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