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Designer boutique Totokaelo have unveiled their latest venture, in the form of this jaw-dropping buildout in their native Seattle. Having built a reputation as a women’s fashion retailer, the store expanded into a full menswear line 18 months ago, with a mix of directional designer labels such as Rick Owens, COMME des GARCONS, Haider Ackermann and Ann Demeulemeester, and more accessible menswear like Acne, Patrick Ervell, Saturdays and Common Projects. A stark, minimalist interior reflects the avant-garde nature of the store’s roster, with the large space allowing for an open, expansive approach to merchandising which perfectly complements the strict color palette kept within the store’s collections.

Those in the area can check out the space at Totokaelo, 1523 10th Avenue, Seattle, Washington 98122. Those outside the Pacific Northwest can instead head over to the store’s equally handsome webshop for more info.

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin

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