We have already seen some strong Jordan Brand product releases this year, marking the 30th anniversary of the brand. The iconic Air Jordan I launched at retail in 1985 and in the meantime has become the dominant brand in the basketball market globally. To celebrate 30 years of the groundbreaking Air Jordan franchise, Nike has put together the Jordan Brand Palais 23 experience in the French capital and who better to open it than Michael Jordan himself. Tinker Hatfield and Mark Smith also joined Jordan to open the experience, which guides visitors through the past and future of the brand. Carefully curated selections showcase current-day Jordan Brand athletes and products, as well as examining the most iconic artifacts and images from Jordan’s storied legacy. Rather than only making Palais 23 a museum like experience, Nike went the extra mile and also made sure that the sport was at the center of the space.
“Palais 23’s digital technology lets visitors test their own speed and flight against elite athletes like Chris Paul, Carmelo Anthony, Blake Griffin and Russell Westbrook. Guests can also emulate Michael Jordan himself with a unique ‘Last Shot’ interactive experience that challenges them to recreate history-making Jordan clutch moments from 1982 and 1988.”
The Jordan Brand Palais 23 space is located at 13 Avenue du Président Wilson and is open until 21.00 on Sunday June 14. Take a detailed look at the Jordan MTM Pack released for this special occasion.
Take a video tour of the space here below.