Where the runway meets the street
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Marcel Floruss is the latest influencer to work with H&M in their ongoing streetstyle series. Now decanted to New York, the German fashion stylist and blogger behind the globally successful One Dapper Street works H&M’s SS16 collection in his own inimitable style.

One Dapper Street, like its name suggests, showcases Floruss’ unique blend of sartorial “dapper” classicality, and American prep, all while peppered with contemporary sports and street wear influences that make up Floruss’ overall look being the direct result of his move to New York.

Describing himself as, “just a German dude who loves fashion and all that goes with it,” Floruss was originally a dancer in his native Germany before moving Stateside to complete a course at New York’s prestigious Fashion Institute of Technology. While there, the melting pot of the city’s various styles and trends blended with Marcel’s own style to produce One Dapper Street: a blog with a global following of over 300,000 on Instagram, Facebook and Twitter.

See how Marcel styles H&M’s increasingly strong spring/summer 2016 collection before checking them out yourself via the online store.

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