As we are nearing the start of the 2016 Olympics, we continue to see companies tease coinciding releases celebrating the heralded games. For the latest, we find adidas Originals presenting a special take on the classic Superstar.
adidas has partnered with a group of creators for this particular project: photographer Fernando Schlaepfer, cultural producer Gessica Justin, designer and sneakerhead Hayala Garcia, and creative director Marcela Ceribelli. The goal was to honor the famed Brazilian city, including its neighboring seaside and surrounding landscape.
To represent Rio, the team elected to go with a blue, white and beige color combination, in order to represent asphalt and sand. The heels in turn welcome a surfboard and skateboard graphic, while a speckled, dark gum sole resides underneath. The sole of the Superstar was partially constructed from recycled material.
To coincide with the Superstar, a matching T-shirt and tank top will also be made available when the “Rio de Janeiro” release takes place exclusively at adidas Originals’ new Rio store (Rua Garcia d’Avila, 66) beginning Sunday, April 31.
Late last month, adidas released the Superstar 80s in rainbow Primeknit.