Have you ever found yourself tucked under the covers, drifting off to sleep with the sweet sounds of Future humming out of your headphones and thought, “damn, I wish I had a 14-karat gold chain as great as his, then maybe we would be friends?” No, just us? Whatever, now those dreams that you may or may not have ever had can come true at the “Future Hive”, an immersive new pop-up shop open now in Los Angeles run by (you guessed it) Future Hendrix himself, alongside his Creative Director, Fred Saint Foster, and online shopping destination Fancy.com.
But all joking aside, there is a seriously huge amount of merch to unpack in the new space. Said necklace is part of the Future x GLD shop, which offers a variety of luxury jewelry and accessories like his signature Freebandz eagle pendant. Though this is nothing compared to the whopping eight collaborative clothing lines, including partnerships with John Varvatos, Cease & Desist and Moreca Atelier. Pintrill came on board for al one of Future pins, and Get Wickd created a line of “champagne bottle candles.” And as an added bonus, anyone who drops by will be entered into a raffle to win a ticket to Drake & Future’s Summer Sixteen tour.
When asked, Foster, who helped conceptualize the space, had this to say, “I wanted Future Hive LA to feel like a high-priced art gallery. We went for a minimal yet unique aesthetic and kept certain elements that worked in New York for continuity. However, the vibe for LA is completely different. This time around fans will be able to view and purchase rare, framed vintage images of Future. Most of these images have never been released to public.”
The “Future Hive” store is open through September 11 every day from 11:00am-7:00pm.
Seventh Letter Gallery Space
346 North Fairfax Ave
Los Angeles, CA 90036
In related news, Future has recently been spotted wearing absolute fire (metaphorically). Check out his uber-fresh ensemble in the latest edition of The Weekly Juice.