The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator.

Drawing on his laid-back, streetwise style and swagger, the Academy Award-nominated musician will make his PUMA debut as the headliner of PUMA’s “Run the Streets” Spotystyle campaign, which will be launching in November. In the campaign, The Weeknd will be repping PUMA’s newest Sportstyle products such as the IGNITE evoKNIT and Evo Apparel.

With the new partnership, a new collaborative collection of The Weeknd-designed sneakers and apparel will also be released in 2017. Stay tuned for more updates regarding the collection.

In other The Weeknd-related news, make sure you check out his video for “Starboy” as well as his other new song “False Alarm.”

Words by Marcus Cho
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