From the ground up

Highsnobiety and Caliroots are teaming up to give away one pair of sneakers every day until December 24, when the contest ends with a big surprise. Today’s prize is the Reebok Instapump Fury OG.

Leading up to Christmas, you must enter the contest each day through our Highsnobiety Sneakers chatbot on Facebook in order to be eligible on that day. Submitting your entry for one day does not make you eligible to win the remaining days, and the entry period will last 24 hours, ending each day at 12 p.m. ET.

A new sneaker model will be revealed each day, first through the chatbot, then on If you subscribe to the chatbot you’ll get notified each day once the new giveaway is live, and winners will be messaged when selected.

Day 1: Win the Reebok Instapump Fury OG

How to enter:
1. Like Highsnobiety Sneakers and Caliroots on Facebook.
2. Subscribe to our Highsnobiety Sneakers chatbot on Facebook by clicking “Get Started” and send us a message with today’s hashtag: #HighsnobHoliday1 with your size in one message, for example “#HighsnobHoliday1 US7.” The hashtag will change with each subsequent day, for example “#HighsnobHoliday2” etc.


Day 1 – Bentley Wu
Day 2 – Leo Lüdi
Day 3 – Ville Ekman
Day 4 – Szymon Płuciennik
Day 5 – Moritz Nordgerling
Day 6 – Cheryl Lau
Day 7 – Mark Tomanan
Day 8 – Lauren Fitzpatrick
Day 9 – Pranav More
Day 10 – Tasmia Moosa Bux
Day 11 – Nick Mans
Day 12 – Villads Magnusen
Day 13 – Wazir Rohiman
Day 14 – Hugo Perutz
Day 15 – Nicolas Siegfried
Day 16 – Martin King
Day 17 – Berre Brans
Day 18 – Isak Grönlund
Day 19 – Florian Stern
Day 20 – Cloe Boogers
Day 21 – Jordi Tolosa Sanchez
Day 22 – Simone Abrescia
Day 23 – Marcus Kristensen
Day 24 – Thor Kimmell

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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