From the ground up
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Reebok’s ’80s silhouettes have endured the test of time and despite all the new innovations like adidas’s overwhelmingly popular BOOST sneakers and Nike’s Flyknit Racers, the Reebok Freestyle and Workout still remember very viable street-style options.

Now for SS17, Reebok Classic is teaming with Tokyo-based illustrator Rimo to capture the vibrancy and diversity of London, New York, Paris, Amsterdam and Tokyo, celebrating the different subcultures that have adopted the sneakers since their launch in the ’80s. Each illustration identifies a particular stage in both of the sneaker’s evolutions, originating as gym staples to street icons.

Check out the images above, and the videos below for a closer look at the campaign.

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Words by Marcus Cho
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