Entertainment icon Snoop Dogg follows Chris Brown and Kehlani by becoming the latest star to collaborate with German retailer SNIPES.

Snoop Dogg’s unique attitude is a perfect match for the laid-back and casual look of the pieces. The Spring 2017 collection features T-shirts and hoodies in on-trend seasonal colors such as purple, green and yellow. The sneaker and streetwear specialist offers large box logo options alongside more subtly embroidered styles.

To celebrate the collection, SNIPES and Snoop Dogg have teamed up on a motivational new video. “It’s cool to set goals and strive to achieve them but nobody should determine when your journey is over,” Snoop advises. “Work hard and hustle harder but never forget who you are and where you came from.”

The collection is available from SNIPES’ website and selected stores from February 11.

Check out the German hip-hop group who collaborated with SNIPES last year.

Words by Aaron Howes
Branded Content Editor
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