Nike and OFF-WHITE aren’t the only ones promoting equality during a time when we need to come together more than ever. With yet another pro-tolerance campaign, ALI COLA presents the first cola that comes in six different skin colors.

They appear different on the outside, but are all the same on the inside, as is true with people all across the globe. So instead of coming in the usual black/dark brown shade, the beverage arrives in various colors, again, each tasting the exact same.

In response to prejudice, ALI COLA proposes a “cheers to tolerance.”

For more on ALI COLA, follow here.

Not NYC, not LA.

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