Where the runway meets the street

After months of furor surrounding the appropriation of Thrasher magazine’s iconic flame logo by high street fashion brands, streetwear label BAPE has just unveiled its own cheeky interpretation.

The “Flame Tee” collection comprises of three T-shirt styles — a flaming BAPE, a flaming Baby Milo, and a flaming BAPE logo — with each available in black or white. The graphics can hardly be described as blatant copies (unlike the ones released by H&M, see below) but the inspiration is clear.

Just got a letter back from @hm's lawyers. Here's an excerpt from their response. FUCK OFF H&M ?? Respect the original ?

A post shared by THRASHER MAGAZINE (@thrashermag) on

BAPE’s “Flame Tee” collection drops this Saturday, March 25 at BAPE locations and online. Each tee is priced at ¥6,800 JPY (approximately $61).

Plagiarism isn’t the only thing getting Thrasher‘s back up — earlier this year, the magazine’s editor-in-chief, Jake Phelps, took umbrage with Justin Bieber and Rihanna wearing its clothing.

If you just can’t get enough of Thrasher-inspired clothing, check out this drug-fueled brand putting Mexico City on the streetwear map.

Related Shopping Tips

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

What To Read Next