Edwin Goodhood Collection

For 2017, the guys at Edwin tapped Goodhood’s Kyle Stewart for a series of graphic prints to appear across Edwin’s apparel. The project’s first drop for SS17 – titled ‘STAY WEIRD’ – spans six sketches and motifs. The first collection riffs off Stewart’s love of subcultural B-movies, giving a funny and slightly dark vibe to the apparel.

With Edwin famous for their denim, Stewart’s six illustrations appear across a black denim jacket as well as short, heavyweight cotton tees in either black or white, punk pins and classic canvas totes.

Overall, Stewart’s tastes are heavily influenced by strong counter-cultural trends, as well as the DIY punk aesthetic and skate culture. Given that, Edwin asked Alex Flach of Berlin Mitte’s Civilist skate store (and streetwear institution) to give the garms a spin. The result was the above lookbook vid shot across the German capital’s streets.

The collection debuted at a special event in London, with Flashback Records’ Andi Nixon providing a Lo-fi metal, B-movie horror soundtrack and DIY punk mix to soundtrack the evening while Gordon’s Gin, Guinness and MEATliquor sorted out the other senses. Shots below.

‘STAY WEIRD’ is available now at Edwin Stores, selected retailers and online.

Now get some style inspo with our ‘Slackers’ editorial.

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