Though no stranger to the fragrance sector, Gucci has just unveiled what marks Creative Director Alessandro Michele’s first ever scent crafted for the Italian luxury house. Dubbed Bloom, the newly admitted member to Gucci’s fragrance franchise – joining the likes of Guilty, Bamboo, Flora and the eponymous Gucci  – was created in junction with master perfumer Alberto Morillas and contains natural sambac jasmine, tuberose, orris and Rangoon creeper (aka Chinese honeysuckle), a vine sourced from India and exclusive to Gucci Bloom.

Packaged in a #millenial pink bottle, Gucci Bloom’s official launch is scheduled for August, but a limited stock will be available for pre-order on and starting May 3. 

In other news, here’s what went down at the Rick Owens furniture book signing in NYC

Words by Nico Amarca
Fashion Editor, North America
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