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G-Shock has consistently struck the balance between high-tech timepieces and forward-facing fashion when it comes to their list of beloved watches. With G-Shock’s newest release, introducing the GA710 model, the brand packs modern sensibilities with a watch that takes cues from decades past.

The GA710GB-1A leads G-Shock’s new Garish Color Series by putting aesthetics at the fore. With a shimmering black-and-gold colorway, the watch stands out from the crowd—keeping your ‘fits on point (and on time) no matter where you’ll be spending the summer months. While the GA710GB-1A is based off the GA-700, the difference lies the metallic treatment to the dial, front button and band clasp. Utilizing an original resin molding procedure that produces analog hands, hour markers and dials that shine like real metal, the overall effect replicates the glittering, ostentatious accessories worn by b-boys in the heyday of break dancing. Even the band itself boasts a high-gloss finish.

But this is still a G-Shock watch after all, and while model’s golden metallic accents make the GA710GB-1A something that will turn heads, the technical details are what will make you want to strap this on your wrist. Naturally, G-Shock-standard details are well represented in this model, 200-meter water resistance and shock resistance, a high-brightness super illuminator LED light at the base of the face, a 31 time zone, 48 city “World Time” accommodation, and a five year battery. It may be a relatively new style, but it still carries G-Shock’s transcendent DNA.

Fusing past and present into something ready for the future, the GA710GB-1A represents G-Shock’s commitment to bringing the best of the label’s tech into a watch that’s both tough and sizzling with effervescent style. To score this timepiece, hit up your local G-Shock retailer, or head over to G-Shock’s webshop.

  • Photography: Thomas Welch / Highsnobiety.com
Words by Gregory Babcock
Sponsored Content Editor, US
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