Swedish retailer Weekday has released a colorful T-shirt capsule to celebrate Pride month. The collection takes inspiration from the work of iconic artist and LGBT rights activist Gilbert Baker, who designed the rainbow flag in 1978.
The flag’s original design was meant to show the diversity of the LGBT community, with each color representing a different word — sex, life, healing, sunlight, nature, art, harmony and spirit. For this capsule, Weekday takes each individual color and pairs it with a bold text overlay showing Baker’s original symbolism.
Baker died earlier this year, so the collection is both a homage to his work, and a way to celebrate all forms of love.
Each unisex tee will retail for approximately $15 and will be available from Weekday retailers online and in-store from next week.
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