After Gucci released its sci-fi inspired FW17 campaign a few days ago, we couldn’t help but think it looked a lot like UNDERCOVER’s “Underman” Spring 2011 campaign. When compared side by side, it’s hard not to see the similarities.
UNDERCOVER’s campaign took inspiration from Japan’s cinematic tradition of Tokusatsu, which is basically over-the-top Japanese sci-fi and horror — think the Japanese originals of Godzilla or Power Rangers (Kyōryū Sentai Zyuranger, if you didn’t know), and you get the idea.
In a statement released with the campaign images, Gucci wrote that “Alessandro Michele was inspired by the sci-fi genre of the 1950s and 60s, including the iconic TV program Star Trek.” As they don’t specify which sci-fi films Michele was inspired by, he could have been watching the same Tokusatsu flicks as UNDERCOVER’s Jun Takahashi — that, or he was looking through UNDERCOVER’s archives.
Gucci is no stranger to making things that look a little too similar to previously existing work. The house’s FW17 collection has already inspired three separate plagiarism allegations, from independent designers to iconic Harlem couturier Dapper Dan.
Browse through the comparisons above, then watch a behind-the-scenes look at UNDERCOVER’s SS11 campaign below. What do you think of the similarities? Let us know in the comments section below.
In other fashion news, VFILES appoints Dapper Dan to mentor its NYFW runway designers.
- Left Images: Gucci FW17 Campaign
- Right Images: Undercover SS11 Campaign