Joe Perez, the creative director and former art director at Kanye West’s Donda, who has worked creatively with many musicians and artists including Nicki Minaj, Travis Scott, A$AP Rocky and more, has finally released his own merch collection bringing his roots and aesthetic to life.
Stemming from the experience of Joe Perez‘s youth—listening to heavy metal, playing guitar, and skateboarding with friends around Providence, Rhode Island—the brand’s aesthetic is inspired by a derelict masonic temple that stood unfinished for 75 years in downtown Providence, abandoned in the late 1920s, where it became a rite of passage for local skaters and graffiti artists to break in and leave their mark.
To celebrate its inaugural unveiling, Joe’s friends and supporters were in attendance at the brand’s LA pop-up to the sounds of Taja Barber including Mike Dean, Koh and more.
In addition, the featured guitar at the pop-up shop will be auctioned off on the site through eBay starting Wednesday, August 23, 2017, with all proceeds donated to the Fender Music Foundation — a national music charity providing instruments and music equipment to education programs and schools across the country.
In case you missed it, check out our exclusive interview with Joe Perez launching his own skate-metal brand.
- Photographer: Angella Choe