Milan-based streetwear label IUTER just revealed its FW17 collection with an editorial featuring Italian rap star Marracash and shot by Leonardo Scotti.
The collection celebrates collaboration and alliance with reference to the ultimate pack animal: the wolf. “Divided We Fall” is adorned with wolf imagery, scars, fangs, and blood. One of the collections main graphic prints has been hand designed by Lisa Rampilli.
Born and raised in South Milan, Italian rapper Marracash remains loyal to his humble beginnings and crew, truly embodying the “Divided We Fall” collection. Milan-based filmmaker NO TEXT Azienda also shot a behind the scenes video of the project which can be watched below. NO TEXT recently filmed and directed Lil Uzi Vert's "XO Tour Llif3" video with Virgil Abloh and uses modern storytelling to make contemporary documentaries, fashion films, music videos and short films.
IUTER launched in 2002 as a small brand and crew printing logo tees. After setting up an Italian factory in 2010, it's grown into a fully-fledged premium streetwear label designing and manufacturing everything in Italy.
Check out the range in the gallery above and shop now at the brand's online store.
