Kim Kardashian's SKIMS is now valued at $3.2 billion, double its valuation just nine months ago.

According to Business of Fashion, the reality TV empress clinched an additional $240 million in the latest funding round for her wildly popular line of shapewear and underwear.

SKIMS CEO and co-founder Jens Grede (whose wife, Emma Grede, helped Khloe Kardashian launch denim brand Good American), said the fresh capital will be used to expand into countries outside of the U.S., as well as pursue new collaborations, partnerships, and events.

It's no mystery how SKIMS ascended to multi-billion-dollar-dom. Between Kardashian's star power, her maverick marketing campaigns, and that unexpected Fendi co-sign (which generated $1 million in one minute), the company is certainly earning its keep.

SKIMS is also reprising its partnership with Team USA, again dressing the team's female athletes for the upcoming Beijing Olympics.

Compounding the label's success, shapewear sales are up, bolstered by consumer taste for casual, comfortable basics. When COVID hit the U.S. in spring 2020, SKIMS quickly pivoted strategy, focusing more on loungewear-adjacent shapewear such as tank tops, bodysuits, and leggings.

Kardashian officially joined the billionaires club in April 2021, around the same time SKIMS notched a $1.6 billion valuation. The year before, she sold 20 percent of her makeup brand, KKW Beauty, to Coty — a $200 million deal that valued that cosmetics line at $1 billion.

With SKIMS' new and improved funding round, the entrepreneur and shameless self-promoter known as Kimberly Kardashian unlocks a new level of ultra-wealth. As the saying goes, the rich get richer and the poor get... control top tights?

What To Read Next

  • Image on Highsnobiety

    When Hailey Met Tiffany

    Culture
  • Image on Highsnobiety

    Hello Kitty Is the Undisputed Star of Copenhagen Fashion Week

    Style
  • Image on Highsnobiety

    Joshua Vides Designed Spooky, Scary Suicokes

    Sneakers
  • Image on Highsnobiety

    PROLETA RE ART's Handstitched Denim Gets the Yohji Co-Sign

    Style
  • Image on Highsnobiety

    Summer's Here & So Is Engineered Garments x Suicoke

    Sneakers
  • Image on Highsnobiety

    Everyone & Their Mother Is Wearing Ye's YEEZY GAP SHDZ

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.