Riccardo Zazzini

(Writer / Berlin)

Riccardo Zazzini is the SEO Growth Writer at Highsnobiety. He began working at Highsnobiety in 2022, and since then he has written features and articles about subjects ranging from fashion, music, street art, NBA fashion, culture, and optimized pre-existing content with SEO's best practices. He also writes the brand introductions and descriptions in the Highsnobiety Shop.

Previously, after graduating from Reading University (UK) with a BA in English Lit. & Creative Writing and from Glasgow University with a MSc in Cultural Policy, Riccardo spent a hanfdul of years working as a agency copywriter and freelance writing for various magazines mainly for topics around sustainability in the fashion industry and street art.

When he is not busy playing basketball, you can find him in Berlin looking for the best denim stores in the city and for live music events. Find him at riccardo.zazzini@outlook.com

Articles

  • A High-Tech Stealth-Mode Nike Runner Engineered for Street Swag

  • adidas' Football-Flavored Skate Shoe Enters Its Most Classic & Luxe Form

  • A Conceptual Footwear Designer Is Let Loose on a Classic adidas Runner

  • The Confusing Clashing Patterns of Vans’ Premium Skate Shoe

  • The Most Classic adidas Shoe Dresses in Raw Denim 

  • At Fashion Week, the Sneakers Were Good. The Shoes Were Great

  • adidas’ Latest Sneaker Proves Running Is About The Journey

  • Somehow, New Balance's Sneaker-Loafers Got Even Crazier

  • Making Chunky Dress Shoes From Flat-Soled adidas Sambas

  • Before It's Even Released, New Balance’s Miu Miu-Coded Sneaker Is Everywhere

  • PUMA’s Y2K Track Sneaker Has New Neon Energy