Riccardo Zazzini

(Writer / Berlin)

Riccardo Zazzini is the SEO Growth Writer at Highsnobiety. He began working at Highsnobiety in 2022, and since then he has written features and articles about subjects ranging from fashion, music, street art, NBA fashion, culture, and optimized pre-existing content with SEO's best practices. He also writes the brand introductions and descriptions in the Highsnobiety Shop.

Previously, after graduating from Reading University (UK) with a BA in English Lit. & Creative Writing and from Glasgow University with a MSc in Cultural Policy, Riccardo spent a hanfdul of years working as a agency copywriter and freelance writing for various magazines mainly for topics around sustainability in the fashion industry and street art.

When he is not busy playing basketball, you can find him in Berlin looking for the best denim stores in the city and for live music events. Find him at riccardo.zazzini@outlook.com

Articles

  • Nike’s Favorite Dadcore Sneaker Got an Outdoorsy Makeover

  • Jack Harlow, Endrick & an Undersung New Balance Classic (EXCLUSIVE)

  • Jordan’s Skate-Coded Sneaker Becomes an Elderly Stunner

  • Forget Basketball Shoes, Jordan's Branching Out Into Hairy Sneaker-Loafers

  • Nike's Wild Air Max Sneaker-Loafer Just Got Wilder

  • A Ma Maniére’s Leather Air Max Is as Luxe as It Looks

  • Even New Balance Is Making Miu Miu x New Balance Alternatives

  • A Techy Air Max Mule Becomes Dark Like the Night Sky

  • A Crisp Denim Air Force 1 For the NBA's Rising Star

  • A Traditional British Tailor’s First-Ever Sneaker Collaboration