Riccardo Zazzini

(Writer / Berlin)

Riccardo Zazzini is the SEO Growth Writer at Highsnobiety. He began working at Highsnobiety in 2022, and since then he has written features and articles about subjects ranging from fashion, music, street art, NBA fashion, culture, and optimized pre-existing content with SEO's best practices. He also writes the brand introductions and descriptions in the Highsnobiety Shop.

Previously, after graduating from Reading University (UK) with a BA in English Lit. & Creative Writing and from Glasgow University with a MSc in Cultural Policy, Riccardo spent a hanfdul of years working as a agency copywriter and freelance writing for various magazines mainly for topics around sustainability in the fashion industry and street art.

When he is not busy playing basketball, you can find him in Berlin looking for the best denim stores in the city and for live music events. Find him at riccardo.zazzini@outlook.com

Articles

  • A Flattened adidas Sneaker Masterpiece Reborn as a Textural Treat

  • New Balance's Ultra-Lite Skate Shoe Is Razor-Sharp Suave

  • Joe Freshgoods Made a New Balance That Massages Your Foot

  • New Balance's Insanely Icey Hoop Shoe Is Wildly Wearable

  • Patta's Nike Air Max 90 Is, Of Course, Wonderfully Wavy (EXCLUSIVE)

  • adidas' Crossover Post-Football Sneaker Is a Culture-Clashing Hybrid

  • A Deconstructed adidas Samba So Undeniably Clean That It’s Collapsible

  • Let Wales Bonner Introduce You to adidas' Next Great Flat-Soled Sneaker