A Kind of Guise

Since its inception in 2009, A Kind of Guise has been inspired by culture. For well over a decade, the brand has traveled to far-flung corners of the world to take deep dives into the lifestyles of various countries and regions, to draw inspiration for its seasonal collections.

From more recent trips to Colombia and East Europe’s Georgia, to earlier ventures to Indonesia and Ghana, the German label does things a little differently – and it’s intentional.

Your Highsnobiety privacy settings have blocked this Instagram post.

"We take a rather unusual approach of immersing ourselves in a new culture each season by exploring a country,” explains A Kind of Guise co-founder Yasar Ceviker.

“With each collection we like to draw inspiration from daily lifestyles and traditions, and photograph our product on locals we meet during the journey.”

Your Highsnobiety privacy settings have blocked this Instagram post.

This approach, so far, has seen it quietly become one of Europe’s most exciting labels. And now, as it continues its alternative approach, it readies the launch of its latest project: AKOG Souvenir Shop, a non-profit project that builds on the brand’s DNA of appreciating craftsmanship, travel, and, of course, culture.

Delivering a selection of carefully curated, handmade products sourced from local artists, tribes, and small businesses, AKOG Souvenir Shop intends to spotlight the craftsmanship, and craft of, creative people within the country highlighted in that current collection.

Since Colombia provided the core inspiration for Spring/Summer 2022, the debut release – something that will continue to complement each season going forward – features pieces sourced from indigenous Colombian communities that have been made by hand through an extensive process that can take from days up to several months.

Pieces include vases and trays made by following ancient hand-weaving traditions, hammocks crafted with artisanal looms and crochet weaving by the Wayuu community, as well as five extra-large, custom versions featuring epochal AKOG slogans.

All profits of this project will be donated to Survival International, a non-profit organization that preserves and protects indigenous communities and their territory.

“Culture shapes our collections and authenticity is incredibly important to us here – we want to bring our community closer to the true culture of a country by showing them real faces,” continues Ceviker.

“The launch of the souvenir shop complements this philosophy and at the same time gives us the opportunity to give something back. We want to highlight something that is seen and appreciated less and less in our fast paced world.”

We Recommend
  • A Kind of Guise SS24
    A Kind of Guise SS24 Is a Tapestry of Albanian Beach Vibes
    • Style
  • german clothing brands
    22 German Clothing Brands Every Highsnobiety Reader Should Know
    • Style
  • ear flap cap trapper cap
    Cold Winters Call For Flappy-Eared Trapper Caps
    • Style
  • A Kind of Guise Fall/Winter 2023.
    'Tis The Season For A Kind of Guise!
    • Style
  • weatherproof jacket
    Wind? Rain? Snow? These Weatherproof Jackets Have You Covered
    • Style
  • Image on Highsnobiety
What To Read Next
  • Image on Highsnobiety
    Anrealage Pumped up a Rare Reebok Sneaker Beyond Recognition
    • Style
  • a model wears a black t-shirt and bag the row's fashion show
    The Row Banned Cell Phones From Its Runway Show. Is That a Good Thing?
    • Style
  • Bradley Cooper & Gigi Hadid seen out in New York wearing streetwear outfits
    Gigi Hadid Stole Bradley Cooper's Streetwear Swag
    • Style
  • Arcteryx's logo on a store in Shanghai
    Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
  • itzy x coke
    The Next K-wave is Rising. Are You Ready?
    • Culture
  • Lil Nas X holding Coach handbag in a pastel fantasy world
    Find Your Courage with Coach: imma and Lil Nas X Power Up in Level 1
    • Style
    • sponsored
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.