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Today Japanese brand Bape presents the official Spring/Summer 2012 Collection Lookbook of their newly introduced AAPE by A Bathing Ape line. While clearly targeted at a younger consumer, the collection consists mainly of t-shirts, hoodies, caps, pants, a little bit of outerwear and of course some accessories. The details are pretty nice, but what bothers us the most is the AAPE name and many times overly branded character of some of the pieces. But that might actually exactly be what the AAPE consumer is looking for.

Check out the full collection lookbook in the gallery.

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I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...