adidas kicks off its Sports 2016 global ad campaign with a series of short films titled “I’m Here To Create,” starring a number of female athletes showing how they add their own take on creativity to sport.
Featuring global tennis icon Caroline Wozniacki, WNBA superstar Candace Parker, DJ Hannah Bronfman, street athlete Robin Arzon and fitness artists Nicole Winhoffer, each film relies on content plucked from the stars’ social media accounts, particularly Instagram, and shows said stars performing numerous physical activities.
The campaign is set to air in over 50 countries during much-watched sporting and cultural events such as UEFA Champions League matches, the Grammys, the BRIT Awards, and the Oscars.
Watch them all below.
[UPDATE] adidas premiered the next chapter of films starring Karlie Kloss, Sasha DiGiulian, Ana Ivanovic and Adriene Mishler.