adidas has partnered with Snapchat to launch its new 8-BIT cleats, accounting for the first time consumers can purchase retail within Snapchat — and — the first time a baseball cleat is being released within a video game. Debuting on MLB: The Show, the video game-inspired 8-BIT collection is designed for the MLB Playoffs.
adidas Baseball and AvatarLabs’ new Snapchat game, BASEBALL’S NEXT LEVEL, is inspired by the 8-BIT adizero and IconV cleats. In the game, players can select their 8-BIT cleat of choice and their favorite MLB player — including Aaron Judge, Carlos Carrera, Alex Bregman, Justin Turner, and Kiké Hernandez — and take part in a home run derby challenge.
To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.
Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.