adidas and Thom Browne are still fighting over their striped branding. Shortly after a New York federal court refused to dismiss the sneaker giant's surprise trademark infringement case against the luxury label, originally filed last year, Thom Browne has hit back with a defense.

According to The Fashion Law, Browne's lawyers are arguing that the brand's four-stripe pattern doesn't infringe on adidas' famous Three Stripes because there are zero instances of actual confusion between the two emblems. Additionally, Browne and adidas operate in "entirely separate markets, at vastly different price points, and are not competitors," major points of difference that diminish the likelihood of mistaken identity.

Your Highsnobiety privacy settings have blocked this Instagram post.

Browne and adidas' beef goes way back. In 2007, the sportswear company complained about Browne's use of stripes, prompting the New York-based brand to introduce a logo comprised of four horizontal, parallel bands.

It wasn't until 2018 that adidas initiated an opposition proceeding over Browne’s four-stripe logo in the European Union. In other words: adidas became aware of Browne's logo in 2007 and failed to take action against it until 2018, a significant time gap that, according to Browne's lawyers, shields the brand from liability.

Bulking up Browne's argument, the label asserts that "numerous third parties use stripes, in multiple variations and iterations, on clothing and footwear." adidas has "failed to police the market," thereby allowing other stripe-happy brands to, well, keep on striping.

The cherry on top, Browne has filed a counterclaim aimed at canceling adidas’ three-stripe trademark registration. According to Browne, its enemy's "Three-Quadrilaterals Design” is merely ornamental — by itself, the trio of stripes are "not likely to be perceived by the consuming public as an identification of the source of the goods."

Phew! That was a lot. Who knew stripes could be so serious?

We Recommend
  • wsr main feb week 4
    From ASICS to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • light jacket for men
    A Light Jacket Makes Lightwork Of Transitional Seasons
    • Style
  • WSR main jan week 5
    From adidas to Clarks, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • best american brands Alpha Industries Calvin Klein Converse
    The 30 Brands That Define Americana in 2024
    • Style
  • crossbody bag side bag
    Storage Wars: 18 Crossbody Bags to Store Your Daily Essentials
    • Style
  • Image on Highsnobiety
What To Read Next
  • OTW by Vans x Sterling Ruby collaboration.
    OTW by Vans' First Collab Is Loud Luxury
    • Sneakers
  • Salomon SS24.
    Salomon's Clothing Is Just as Good as Its Sneakers
    • Style
  • andre-3000
    You Can’t Just Read Our André 3000 Cover Story, You Can Shop It Too
    • Culture
  • andre-3000
    André 3000's Workwear Brand Has Been a Long Time Coming
    • Style
  • adidas YEEZY Slides, YEEZY Foam Runners & YEEZY BOOST 500 sneakers in adidas' March 2024 restock
    adidas YEEZY's February 2024 Drop: Everything to Know
    • Sneakers
  • HOKA Mafate Three2 "Golden Yellow" & "Eggnog".
    HOKA's Greatest Shoe Looks Even Greater In Gold
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.