According to Deadline, Amazon shares have risen more than one percent today to $2,038, “just shy of the $2,050 level that conferred the $1 trillion valuation.” Amazon stock has doubled in price over the past year, eclipsing the $2,000 mark on August 30. For added reference, the company’s stock reached $1,000 in October of 2017, and broke $100 in October of 2009.
Deadline also points out that while Amazon has crossed over into groceries and pharmaceuticals, another key factor in adding valuation is advertising. For example, you can expect to see Amazon commercials during NFL Thursday Night Football this season, as well as ads on video game streaming service Twitch, which the company acquired in 2014.
And while Amazon and Apple are now alongside one another in the $1 trillion category, look for Google parent company Alphabet and Microsoft to reach the monumental mark in the near future.
In other news, Apple’s self-driving car was recently involved in a minor crash.