Following a longstanding rough patch, which saw sales consistently declining and the company ultimately filing for bankruptcy, American Apparel was bought out by Gildan towards the end of 2016. Now, however, Gildan is aiming to relaunch the American Apparel website before the current year is up.

When recently speaking with Business of Fashion, Gildan's chief executive Glenn Chamandy noted that the aforementioned purchase will "hopefully be one of the best acquisitions the company has ever made, in terms of return on investment." It is now being estimated that American Apparel could boost Gildan's sales somewhere between $50 million USD to $75 million USD this year alone. Gildan in turn currently sells blank American Apparel basics to wholesalers.

Meanwhile, American Apparel founder Dov Charney has since gone on to launch a new company, Los Angeles Apparel, which serves as a wholesale business. In speaking on Charney, Chamandy stated, "Good luck to him. But at the end of the day we're well positioned. We have a significant investment and capital able to support our brand."

Be on the lookout for more surrounding the intriguing American Apparel comeback.

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