After opening stores in its hometown of Paris and in Tokyo, AMI continues its push for worldwide retail domination by setting up shop in London.

The Parisian label's new flagship is located on Duke Street, right in the heart of swanky Mayfair, and is housed in a disused organic patisserie – a setting that oozes masculine elegance, just like the brand. A redbrick façade and large arch that let in an abundance of natural light give the whole space an incredibly regal feel.

The brand hired architectural firm, Studio KO, to do its store interiors for the fifth time. Spread across two floors and with a surface of 240 square meters, the space features interesting contrasts of materials such as wood and concrete, yellow ceramic and black paint detailing on the parquet flooring. Mirrors are used throughout, utilizing reflections to create optical illusions.

You can visit AMI Mayfair at 75 Duke Street, London W1K 5PA.

For a taste of what you can buy at the store, check out AMI's FW16 collection. Afterwards, see our breakdown of London's 20 best retailers.

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