Apple is adding a 192-room hotel to its $1 billion corporate campus in Northwest Austin, according to a revised site plan.
The new amenity was approved by the City of Austin on April 29. The updated map reveals a 75,500-square-foot, six-story hotel, as well as previously designated office buildings and parking garages. Apple’s second Austin campus will contain structures totaling three million square feet, making it one of the world’s largest office buildings.
“Apple is a trendsetter in so many ways. Its proposed hotel as part of its new Austin campus is another example of it being ahead of the curve,” John Boyd Jr., principal of Princeton corporate location consulting firm The Boyd Co. Inc., explained to CultureMap.
A physically and financially integrated hotel within a corporate structure is an unprecedented move. But Boyd Jr. suggests, "in the post-COVID-19 corporate travel world, I expect we will be seeing more of this concept, especially from deep-pocketed tech firms like Apple, Google, Facebook, and Microsoft.”
In another unprecedented move, Apple and Google have teamed up on a smartphone technology making it possible for developers to release coronavirus contact-tracing apps.