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Brand: ASICS

Model: Hypergel-Kenzen

Key Features: The brand’s latest design incorporates GEL technology with slip-on construction, while GEL beads are randomly distributed into the midsole, making each pair unique.

Release Date: Available now

Price: $130 USD

Buy: ASICS

Editor’s Notes: ASICS taps superstar DJ and producer Steve Aoki to front its campaign for the all-new Hypergel-Kenzen. The footwear company grounds this partnership in shared values of constantly moving and always in search of inspiration.

Aoki, meanwhile, had the following to say about the sneaker: “I am excited to be the face of Hypergel. I really like the futuristic look of the shoe. Whether I am in the gym, working in the studio or performing on stage, they are always on.”

According to the press release sent out by ASICS, two additional models in the Hypergel family will roll out over the course of 2018.

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Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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