Audemars Piguet

Over four decades, the genre of hip-hop went from a niche sonic escape in the heart of New York’s Bronx borough to one of the most endearing music genres in the industry. From coast to coast, the rhythmic rapping and beats are unmistakable — heard from hazy hills in Los Angeles to the rattling subway stations of New York. With its rise, it has given a home to some of music’s biggest creative minds and decision makers and helped inspire generations of people with every beat.

It's from this same spirit that Swiss watchmaker Audemars Piguet drew inspiration for its three new Royal Oak Concept watches: the Tourbillon Chronograph Openworked Selfwinding model in red, white, or blue colorways for men, and the Flying Tourbillon variant in white gold for women, set with either brilliant cut or baguette diamonds.

To coincide with the launch of the three Royal Oak Concept timepieces, creative agency The Pool packed its bags and dropped into the streets of Los Angeles for a three-part film series set in and around some of the city’s most iconic architectural wonders. The aim: to pay tribute to hip-hop’s beatmakers, breakdancers, and rhythm creators.

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First hitting the road and dropping into Jim Jenning’s minimalist desert house Desert One in Palm Springs, The Rhymes is a day in the life of a young rapper as he finds inspiration for a new rhyme in the clean interiors of the space and outside in warm sunlight.

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Miles away, in The Breaks, a lone breakdancer harnesses her feminine and powerful energies as she dances under the shadow of Frank Gehry’s iconic DTLA concert hall before ending on a rough-edge rooftop reunited with her crew of dancers.

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Finally, way up high in Beverly Hills at John Lautner’s emblematic Sheats Goldstein Residence, The Beats enters a day in the life of a hip-hop producer crafting the perfect sound.

Throughout it all, the trio of creatives keep their Royal Oak Concept watches strapped tight to their wrist as they find their rhythm from high hills and rooftops to the isolated Palm Springs desert. Even if we’re more likely to be hunched over making another hip-hop heavy playlist than becoming an industry titan any time soon, it’s a fitting trilogy of films for Audemars Piguet’s bold timepieces.

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