Highsnobiety

BAPE has just shared a slightly off-brand video — complete with somewhat hilarious inspirational background music — taking you behind the scenes of how they make their signature APE hoodie.

Beginning in the cotton fields, we then find the material making its way to the factory floor, there where the goods are marked, knitted, laser-cut, and embroidered. You'll also get to witness as the final product is folded, packaged, and labeled for shipping, while the clip in turn closes out with the tagline "2017 winter coming soon..."

To take in this step-by-step guide on how BAPE makes the iconic APE hoodie, press play above.

For more, be sure to check out the FW17 lookbook from AAPE by A Bathing Ape.

We Recommend
  • BAPE & adidas' Jumbo Skate Sneaker Is a Big Throwback
    • Sneakers
  • 25 Streetwear Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • BAPE Has BAPE-ified Another adidas Classic
    • Sneakers
  • Is There Still a Market for NFT Streetwear Merch?
    • Style
  • Not So Ape Enters the Elevated Essentials Chat
    • Street Style
    • sponsored
What To Read Next
  • Thom Browne's First Time in Milan Was a World-Class Snooze (EXCLUSIVE)
    • Style
  • New Balance's Most Classic Shoe Quietly Became a Rugged Trail Sneaker
    • Sneakers
  • XL EXTRALIGHT® Takes Us Behind The Scenes
    • Design
    • sponsored
  • The Tables in Our Milan Design Pop-Up Are Literally Unstable
    • Design
  • No Comment, Only Justin Bieber's Insane Double Sweatpants Outfit
    • Style
  • EX NIHILO's Perfume-Customizing Robot Will Make You Fragrance in a Flash
    • Beauty
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.