Bad news for macho dudes who base their personalities on Ryan Gosling films: the leading lad's portrayal of Barbie's boyfriend, Ken, is himboficaton defined.

On June 15, Warner Bros. released the first official photo of Gosling as Ken to tease Greta Gerwig's forthcoming Barbie rom-com, currently scheduled for a July 21, 2023 premiere, because yes the Barbie movie is a thing.

But this is no Malibu Ken. Try Love Island, as Highsnobiety's Alex Pauly put it.

Your Highsnobiety privacy settings have blocked this Twitter post.

Gosling's bare-chested, denim-vested, tan-as-hell Ken looks like the bully character from every '80s teen movie grew up, mellowed out, and, er, filled out.

Yes, those are Ken-brand boxers he's wearing — soak it in.

Your Highsnobiety privacy settings have blocked this Twitter post.

In no time at all, Gosling's Ken has been adopted as a Pride Month icon and provided fodder for memes riffing on the disparity between Barbie's hulking hunk and Gosling's moodier leading roles.

Welcome to Gosling's himboverse of madness, wherein Driver and Officer K coexist alongside Sebastian and Noah Calhoun. Jacob Palmer is strolling around there somewhere, too.

All good-looking guys, to be sure, but none quite as outwardly hunky as this Ken (Palmer gets close).

Gosling has experience as a studly leading man in romantic flicks, a serious fella in dramas (Half Nelson is sorely underrated), and is obviously a go-to action star but Barbie is really the first time he's entering the spotlight as, apparently, an out-and-out beefcake.

Your Highsnobiety privacy settings have blocked this Twitter post.

Sure, it's a bit exaggerated for Ken, who (in doll form) is no sexier than the guy co-created that one cryptocurrency, but it's 2022! Make Ken hot!

In fact, at first blush, Gosling looks more like he's starring in Street Fighter than Barbie, which is cool. It's not like he's a sexless Chris Pratt type, for god's sake.

Plus, would it make any more sense for Ken to rock a dad bod? Given the unrealistic physicality of Barbie herself, I say nay.

Your Highsnobiety privacy settings have blocked this Twitter post.

Gosling's Ken is such a stallion that the photo has inspired some truly lukewarm takes about his hotness.

Look, himbo Ken may not be for everyone but to claim that Ryan fucking Gosling is anything other than a true speci-man of gorgeousity is insane.

Your Highsnobiety privacy settings have blocked this Twitter post.

There's a reason Barbie's stuck with this guy for decades, after all, and it ain't just the underwear with his name on it.

We Recommend
  • Umm, Dune: Part Two Might Be The Greatest Sci-Fi Movie of All Time
    • Culture
  • Another Mocha-Flavored Jordan Sneaker Enters Nike's Barista Chat
    • Sneakers
  • The Driving Force: Ken Lee Wants Car Design His Way
    • Art & Design
    • sponsored
  • 2023, the Year HOKA Ran AMOK
    • Sneakers
  • Why Was Girlhood Suddenly Back in Style?
    • Culture
What To Read Next
  • New Balance's Sleek Gym Shoe Stands on Barefoot Business
    • Sneakers
  • Dior's Giant Skate Shoes Are Wonderfully Beefy (& Lewis Hamilton-Approved)
    • Sneakers
  • Patta x Stüssy Is a Family Affair & Beyond (EXCLUSIVE)
    • Style
  • Kawhi & New Balance Cooked Up a Shockingly Beautiful Basketball Shoe
    • Sneakers
  • HOKA's Most Stylish Hiker Went Full-On Dad Shoe
    • Sneakers
  • How Many Pants Is Too Many Pants?
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.