Bella Hadid is back starring in a new campaign for Giuseppe Zanotti, this time for Spring/Summer 2018. Famed photographer duo Mert Alas and Marcus Piggott have in turn captured the spirit of the new collection which draws inspiration from an endless summer, all while channeling ’90s sensibilities.
Alongside Hadid, model Kit Butler is also highlighted in the project, styled by Carine Roitfeld and with art direction coming from Giovanni Bianco.
“This campaign really represents the authentic energy of the brand—modern, sensual, powerful,” says Giuseppe Zanotti. “And then there’s Bella, back for a second season, who brings with her a rock-and-roll attitude that’s also playful and seductive. The overall effect is compelling, contemporary, arresting.”
Scan through the gallery above for a look at Bella and Kit for Giuseppe Zanotti SS18.
Now see below to watch Bella Hadid beat the shit out of a tire for LOVE’s 2017 advent.
- Photography:Mert Alas and Marcus Piggott