Billionaire Boys Club has just partnered up with Soulection to help the thriving music label celebrate seven years of sound. The two have in turn whipped up an NYC-exclusive capsule that is set to release as early as next week.
“Everything about this collaboration feels right because it’s genuine,” says Joe Kay, Soulection’s co-founder and host of its Beats 1 radio show. “We love what they do and vice versa. We had to bring back some OG BBC classic styles and color ways to give people that nostalgic feeling just as if it was the early 2000’s all over again. This is a definitely a dream come true to bring both of our worlds together and create something timeless.”
The collaborative collection is comprised of short and long-sleeve T-shirts, hoodies, hats, a tote bag, pin, and sticker, as well as a co-branded Beats Pill and USB stick. “Soulection” tagging has then been fashioned in BBC's signature typeface, with additional graphics including “Worldwide” and “The Sound of Tomorrow” featured on various pieces.
Billionaire Boys Club's Soulection capsule arrives Thursday, February 1, at BBC's NYC flagship and then Friday, February 9, online.
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