Though the temperature outside says otherwise, summer's not officially here yet, but the season of grilling and enjoying a cold one with the boys is just around the corner. And VERDY and Budweiser have your starter pack for your seasonal festivities.

After linking with HUF and UNDEFEATED, renowned beer brand Budweiser tapped VERDY's Wasted Youth label to drop a limited edition beer collaboration just in time for the upcoming sizzling season.

The collaboration includes canned and bottled versions of Budweiser's beloved pale lager in redesigned packaging by VERDY.

The limited-edition can and bottle design exhibits classic co-branding throughout, plus the historical "BB" emblem gets reworked into "WY" for Wasted Youth.

Unlike the bottle, the can touts the familiar flower-can motif, a recurring design of VERDY's seen in his Rare Panther and Nike SB collabs in 2018 and 2021, respectively.

Quite cheeky yet on point for the Budweiser collab, the graphic illustrates a tulip sprouting from a beer can while printed on the actual Budweiser x Wasted Youth beer can.

The packaging may have received the Wasted Youth treatment. Still, VERDY essentially preserved Budweiser's heritage and most recognized design, which was introduced as a new look in 1956 after the brand ditched its OG gilded can after a 20-year run.

Then, it was only fitting that a classic Tech Deck skateboard made an appearance in the campaign's visuals as a nod to Wasted Youth's foundations on the principles of kickflips and VERDY's outright love for the sport.

While the Wasted Youth x Budweiser beer can is now available globally at supermarkets and convenience stores, the bottles hit stores on July 1.

It's time to call up the boys and let them know it's gonna be a summer of cold ones.

What To Read Next

  • Image on Highsnobiety

    Roblox Welcomes Jack Grealish to Gucci Town

  • Image on Highsnobiety

    With First Acting Role, North West Goes From TikTok Star to Movie Star

  • Image on Highsnobiety

    What's Better Than a Valentine? A Valentine From Vivienne Westwood

  • Image on Highsnobiety

    Need To Buy a Last Minute Valentine's Gift? We've Got You Covered

  • Image on Highsnobiety

    The Best Valentine's Gifts Under $200 That Everyone Will Love

  • Image on Highsnobiety

    100 Pairs of ASICS Later, Guest Editor Ronnie Fieg Reflects on a Footwear Legacy

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.