On May 12, Burberry and Pop Trading Co. announced a collaboration. And nothing else. Well, say less, lads!

Specifically, Burberry issued an email to press saying, simply, "Today, Burberry & Pop Trading Company announce a capsule collection."

It also specified that the collab would launch on June 1 and included a first look at a co-branded logo.

Well, now the game is afoot. If only we had more to go off of!

For those unaware, Pop Trading Co. is an Amsterdam-based skate/lifestyle label with a quietly devoted following.

I always hate comparing brands to one another in some kind of gauche mash-up of disparate tastes, influences, and styles (who enjoys having their hard work lazily juxtaposed against another's?) but, in the name of context, compare Pop to NOAH or Aimé Leon Dore rather than Palace or Supreme (and, no, we haven't forgotten Burberry x Supreme)

Pop Trading Co. specializes in thoughtful menswear of the post-skate variety, like humble chore coats, woven belts, and baggy corduroy slacks.

Pop even asserts that it only sells product to "A carefully curated mix of the best stores in both menswear and skateboarding," which is not incorrect: stockists include ONE BLOCK DOWN, Goodhood, Browns, 1LDK, and ACRMTSM, to name but a few, demonstrating the breadth of Pop's crossover appeal.

Select wares are even sold by Supreme Paris.

Artists are often invited into the Pop fold, as well, with recent contributors like Issey Kumatani, Gilles de Brock, and Lex Pott reworking Pop's staple shirts and fan-favorite accessories with graphic flair.

And it's not like Burberry is the first big company that Pop has partnered with — though it may be the most luxurious — Liberty London, Miffy, Minotaur, and Converse have all received the Pop touch.

So, what to make of the Burberry x Pop Trading Co. team-up? Expect some approachable silhouettes and no-nonsense prints, I'd say, plus a healthy dose of Burberry's signature plaid pattern.

And don't be surprised if there's even a collaborative ménage à trois — Pop loves to make its collabs into three-ways.

But even bigger, perhaps, is how this partnership reflects Burberry's move towards a younger, edgier audience. It's already got an audience intrigued by Riccardo Tisci's handbags and athleisure, but Burberry is also making strides to reaching more skate-savvy kids.

Kinda like the lad culture of yore, but contemporary and cooler.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.