Founded in 2003 by Edison Chen and Kevin Poon, Hong Kong-based label CLOT has made its mission to put the city’s street culture and global mindset on the map. As one of the most diverse trade capitals of the world, the former British crown territory has had a unique identity as a bridge between Eastern and Western cultures, and CLOT’s philosophy is informed by that truly global perspective, giving its founders a viewpoint that encompasses the English-speaking world, the burgeoning Chinese market, and the influential Japanese streetwear scene.
The multifaceted founders also dabble in consulting, creative direction, music, and retail with their JUICE stores. CLOT has consistently made great product and collaborations, like their recently reissued 1World Air Force 1, which combines a luxurious embroidered silk upper that peels off to reveal a laser-engraved leather layer underneath.
In partnership with Tmall’s China Day at New York Fashion Week: Men’s, CLOT showed its “PAST. PRESENT. FUTURE.” collection celebrating its 15th anniversary. Interspersing looks from CLOT, CLOTTEE, and CLOT Royale Silk, the label also took the opportunity to debut several upcoming collaborations with the likes of Converse, Herschel, Dr. Woo, sacai, Medium Rare, A. FOUR Labs, SOME WARE, Fear of God, and John Elliot.
”When we started the company, our mission statement was to gather creative, cool ideas and kind of just put them together and hopefully show the world something new,” says co-founder Edison Chen. “This show was a testament to that.”
The concept of the show is built around what Chen and Poon are calling “Street Couture.” Many of the high-end collaborative items will be part of a made-to-order program of customizable pieces that otherwise exist as one-off pieces made for the show. It ties in the brand’s street-informed DNA and the progression of the culture from outside appreciators of the fashion world at large to one of its most dominant current driving forces.
The community spirit of collaboration didn’t just apply to the collection, but the execution of the show itself. Styled by the team of Eugene Tong, Ian Bradley, and Jennifer Williams of ALYX, models included Nigel Sylvester, Dr. Woo, Sean Wotherspoon, and Cali Thornhill-DeWitt. Floral artist Azuma Makoto designed a centerpiece for the show, while the CLOT logo was transformed into a stage that models stood on for the show’s finale.
Pieces included elements from past collections in addition to sneak previews of upcoming product—like a 15th anniversary Nike x CLOT World Cup Jersey, visually bringing the brand’s 15-year lifespan full circle. In many ways, CLOT has evolved along with its contemporaries in elevating its taste level and execution.
“It’s also awesome because we all came up around the same time as Highsnob and all the publications around us,” says Poon. “We’ve been wanting to push streetwear to this thing—and now everyone’s in on it.”
Now take a closer look at the CLOT x Nike Air Force 1 1WORLD.