Following their intriguing partnership with Snapchat, Coach returns this month to share the official campaign imagery for SS18. Set in the Big Apple, the project is designed to embody the toughness and tenderness of New York City.

The shoot was manned by photographer Steven Meisel, who captured the label's upcoming seasonal selection of bags, T-shirts and bombers, among other items. Featured within the assortment is a range dedicated to New York City artist Keith Haring, including styles equipped with iconic Coach patterns blended with Haring’s “Tea Rose” rivets and coinciding hardware.

Scan through the gallery above to get a feel for Coach's SS18 collection, which is set to arrive in the coming weeks and months.

For more, take a look at some of 2017's biggest trends in our latest editorial.

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