Highsnobiety
Double Tap to Zoom

David Attenborough has joined Instagram. However, if you thought Sir Atts was making his IG debut to put your outdoor wear game to shame with daily fit pics or to post selfies with mountain lions (though that would be great), he's not. Instead, he's arriving with a warning: "The world is in trouble."

Attenborough had not been hankering to join social media — a fact that's made quite clear in the caption of his first post (which isn't actually written by him, but by two colleagues who worked on A Life On Our Planet). The veteran broadcaster knows that the planet is in an extremely sorry state, and in an era of ever-shortening attention spans, Instagram is one of the few ways to reach the "youth" and actually make us actually listen. Or, as the caption states, "saving our planet is now a communications challenge."

In a recorded message, he runs through the multiple catastrophic effects of climate change — but it's not all doom and gloom. He promises that, via a series of yet to be published clips, he'll run through these issues specifically and provide a number of tools for how we can collectively tackle them.

Watch below — and then vote for the people who actually want to take action on climate change.

Your Highsnobiety privacy settings have blocked this Instagram post.
We Recommend
  • Berlin Designers’ Moodboards Were a Mix of David Beckham & Dragon-Slaying
  • If Sportswear Can't Get It Right, Natra Will
  • Ferragamo's Renewed Vision Is As Clear As Day with the F-80 Translucent Timepiece
  • The LOEWE Vans Get Their Handsewn Flowers
  • Where Are David Lynch's Pants?
What To Read Next
  • Nike’s Luxe Running Shoe Gets the Wales Bonner Treatment
  • adidas' Samba Is Good. adidas' Samba Mary Jane Ballet Is Amazing
  • Why Is No One Talking About Nike's Supremely Suave Post-Soccer Shoe?
  • The Objectively Beautiful adidas "Birkenstock" Clog
  • Up Close With Pharrell & NIGO's Future-Classic Louis Vuitton Collection (EXCLUSIVE)
  • These Are JW Anderson's Favorite Rusty Watering Cans